With the introduction of OnStar’s “For My Vehicle” product launch, General Motors needed an informational and interactive display that allowed for the sounds and features of OnStar to be presented to the consumer.
Origin engineered and produced an interactive display that shipped nationwide. More than 4000 units were placed in leading consumer electronic stores, sound equipment retailers, automotive parts houses and car dealerships. A full one-year warranty and replacement program was established to support this initiative. This display proved to be an integral part of a successful product launch for OnStar.